Her Deep Editing tools are used by all  writers, from newbies to NYT Bestsellers. She teaches writers how to  edit for psychological power, how to hook the reader viscerally, how  to create a page-turner. 
 Thousands of writers have learned Margie’s  psychologically-based deep editing material. In the last five years,  she presented over fifty full day Master Classes for writers in the  U.S., Canada, Australia, and New Zealand. 
 For more information on lecture packets,  on-line courses, master classes, and her 3-day Immersion Master Class sessions  offered in her Colorado mountain-top home in 2010, visit:  www.MargieLawson.com.
 New York Times Writing
 By Margie Lawson
 A big THANK YOU to two FF & P’ers! 
 Sharon Pickrel for inviting me  to be your guest blogger today—and Jennifer Ranseth for setting  up the blog. I’m pleased to be here.
 Today I’m diving into how to write  so well, that your strong writing craft and fresh writing boosts you  toward the New York Times Bestseller list. 
 NOTE:  I included a promo piece  for Brenda Novak’s Diabetes Auction below the blog. You’ll see my  diabetes auction donations – that include:
 - A WRITE AT SEA CRUISE
- An IMMERSION MASTER CLASS
- A FLYING GETAWAY
I do like to have fun!
 Check out the fun cartoon Dare Devil  Dachshund Contest on my web site.  You could win one hour of my  Deep Editing brain.   www.MargieLawson.com 
 New York Times Writing 
 By Margie Lawson
 If you’ve taken some of my editing  focused courses on-line, you may recall I recommend adding NYT to your  margin tracking list for your WIP. 
 Why?  
 Because when your writing is powerful,  it gives you a boost toward the NYT Bestseller list. 
 How do you learn how to strengthen your  writing?  How to make it fresh?
 I developed four editing courses –  and each are loaded with dozens of Deep Editing techniques that teach  writers how to add power to their writing. One of those techniques is  the EDITS System. 
 When creating the EDITS System, my goal  was to determine what components of a scene set the strongest emotional  hook. 
 I wanted to know what made a book a page-turner.
 I dissected hundreds of scenes. Hundreds.
 Dissecting scenes means breaking down  a scene by what function a phrase or sentence or paragraph serves. What  did the writer accomplish by including that piece?
 I created categories – and assigned  a highlighter color to each category.
 I had fun creating MY SYSTEM. I had no  plans to turn it into a teaching tool. 
 I developed MY SYSTEM to help me be a  better writer. To help me capture emotion on the page.
 To help me hook the reader.
 To help me write a page turner. 
 A propitious thing happened in the process  of developing and validating this highlighting system for me. I realized  the system could help all writers understand what they have on their  pages, if the passage or scene contains the optimal components to hook  the reader . . . and a gazillion other feedback points. 
 My Ah-ha was so strong, I had a visceral  response.   :-))
 Plus – here’s a fun piece. I also  realized I could make the name of the system spell EDITS.  
 Ha! I did the Snoopy Dance!
 Okay. I’ll quit with the how-it-came-to-be  piece, and tell you what it is.
 The EDITS System is the ultimate SHOW  DON’T TELL power tool. Writers use the EDITS SYSTEM to analyze scene  components. It shows writers what they have on each page. It shows writers  where to add power. It shows writers what’s working, what’s not  working, and what’s missing.
 When writers use this highlighting system,  patterns emerge for each scene. They may be surprised to see that in  an emotionally-driven scene, they kept the POV character in their head,  locked in internalizations. All thoughts, no visceral responses. 
 If the writer slipped in a few visceral  responses, they’d take the scene from the POV character’s head,  and the reader’s head, to the reader’s heart. 
 The EDITS System helps writers find  a compelling balance of Emotion, Dialogue, Internalizations,  Tension/Conflict, Setting, as well as dialogue cues, action,  body language, senses, and more . . . that works for their specific  scene dynamics. 
 Given that the story is compelling, the  plot is strong, and the characters live in your heart or dreams or nightmares  – what writing craft processes could make the difference between a  skimmer and a winner?
 What can writers do to keep the reader  so committed to the read, that they’d rather finish your book, than  sleep in, eat chocolate, or have sex?  
 The answers?  
 Write fresh. 
 Add psychological power. 
 Include the incontrovertible power of  the visceral response at emotionally heightened points– accelerated  heart rate, sweaty palms, dry mouth, tight chest, clenched stomach,  weak knees, blood rushing to chest, neck, and face, adrenaline pumping,  heart pummeling rib cage . . . and WRITE THEM FRESH!
 VISCERAL RESPONSES:
 In the EDITS System, VISCERAL RESPONSES  are the only things highlighted in PINK. Not a kick in the shins. Not  an expletive. Not watching someone get shot.
 Everything can carry emotion but the  only component of the scene highlighted in PINK is a visceral response. 
 Dialogue, action, facial expressions,  thoughts (internalizations) – all may carry emotion. But it’s the  visceral response that carries the biggest emotional punch. 
 If the writer neglects to have the POV  character experience a visceral response after an emotionally-loaded  stimulus –  the passage is not as powerful, not as credible. 
 Not a page-turner.
 Here’s a passage from MARCUS SAKEY  that includes fresh writing and an empowered   visceral response. 
 Marcus Sakey,  THE BLADE ITSELF:  
         “I heard someone was asking about you.”
  
       Old  instincts tightened Danny’s skin. “Who’s that?”
 Patrick looked up  at him, the joking in his eyes replaced by something more serious, like  he was watching for a reaction. “Evan McGann.”
Danny’s mouth went  dry, and he felt that tingling in his chest, the sense of his heart  beating hard enough to rattle his ribs. He scrambled for his game face,  almost got it.
Marcus Sakey makes it  look easy.  Note the two STIMULUS / RESPONSE patterns. 
 Since Danny learns critical  information in this passage, Sakey gives us VISCERAL with each response  from Danny. Plus—the reader is treated to fresh writing in a BASIC  response with the ‘old instincts’ line. Five words, and they carry  visceral power. 
 After Danny hears “Evan  McGann,” he experiences an EMPOWERED response. Sakey loaded that response  set with SIX EMOTIONAL HITS:  
       1)  dry mouth
       2)  tingling chest
       3)  sense of heart beating harder
       4)  amplifies by adding his heart could rattle his ribs, 
       5)  Danny tries for ‘game face’ to block his reaction from Patrick
       6)  ‘almost got it’ -- Danny failed. 
 Danny knows his facial  expression tipped Patrick that Danny had a history with Evan. And we  all know it wasn’t a happy history. 
 NOTE:  Sakey uses  some clichéd visceral  responses:  dry mouth, tingling chest, heart-pounding. And –  it works. 
 Writers have to fall  back on some clichéd viscerals,  but stacking several together in a creative way, building a COMPLEX  or EMPOWERED response, makes it an interesting read. It carries power. 
 Now – We’ll have some fun with dialogue  cues. 
 DIALOGUE CUES:
  Here’s another Deep Editing goodie  that can boost you on the NYT Bestseller list.
Here’s another Deep Editing goodie  that can boost you on the NYT Bestseller list. 
 I coined the term DIALOGUE CUES to describe  the phrases and sentences that inform the reader HOW the dialogue was  delivered. Dialogue Cues share the RATE, TONE, QUALITY, VOLUME, or PITCH  of speech.
 Dialogue cues are easy to spot in my  EDITS System, they usually come right after the dialogue. If the POV  character is describing how he/she is trying to alter their voice when  they speak, that dialogue cues is before the line of dialogue. 
 Writers may write short dialogue cues  that describe the voice in a standard way:
 - His tone was rough. 
- Her voice jumped an octave. 
- His voice had a sarcastic    edge.
- Her words sounded more harsh    than she intended.
The first three examples above are basic  dialogue cues. They provide one piece of information regarding how to  interpret the dialogue. The fourth example includes two hits of information  regarding the dialogue delivery.
 Writers can also  write dialogue cues in fresh ways.  Here are five dialogue cues from BLACK OUT, by Lisa Unger:
 1. I snap back to the conversation and  listen for signs of skepticism in her voice. But there’s just her  usual light and musing tone, the wide-open expression on her face.
 2. I kept my voice flat and unemotional.  I didn’t want him to know my heart---how afraid I was, how much I  needed him.
 3. “You promised me,” I said, my  voice sounding childish even to my own ears.
 4. Something in his tone chilled me,  even as I felt a little lift. 
 5. Her cell phone rings, and she looks  at me apologetically as she answers it. I can tell by the shift in her  tone that it’s her husband. Her voice gets softer.
 Ten Dialogue Cues from THE LIKENESS,  by Tana French:
 - A guy’s voice in the background,    a firm, easy drawl, hard to ignore: familiar, but I couldn’t place    it.
- “No,” I said.  My    voice sounded wrong, somewhere outside me.
- All the laughter and façade    had gone out of his voice, and I knew Frank well enough to know that    this was when he was most dangerous.
- Maybe it was seeing him again,    his grin and the fast rhythms of his voice snapping me straight back    to when this job looked so shiny and fine I just wanted to take a running    leap and dive in.
- “Hey, fair enough,” Frank    said, in an equable voice that made me feel like an idiot.
   6.   There was a different note in his voice, and not a good one.
 -  “Rafe,” I said,    hurt.  I was mostly faking it:  there was an icy cut to his    voice that made me flinch.
- “Yeah,” Rafe said, but    the anger had drained out of his voice and he just sounded very, very    tired.
- Her voice sounded fine—easy,    cheerful, not even a sliver of a pause—but her eyes, flicking to me    across Daniel, were anxious.
-  “Don’t you want    to hear what I’ve been doing with my day?”  That undercurrent    of excitement in his voice: very few things get Frank that worked up.     “Damn straight,” I said.
An example from Dennis Lehane, SHUTTER  ISLAND:
 “Yes, well,” he said, his voice  stripped of life, “all I can say is that I will do all I can to accommodate  your request.”
He could have said, HIS VOICE FLAT, but  he wrote it in a fresh way. 
 Here’s an  amplified example from Harlan Coben,  LONG LOST. 
 My Deep Editing Analysis is below  the example.
 I was about to crack wise—something  like “tell all your friends” or “sigh, another satisfied customer”—but  something in her tone made me pull up. Something in her tone overwhelmed  me and made me ache. I squeezed her hand and stayed silent and then  I watched her walk away.
ANALYSIS:
 - Showed WHAT WASN’T HAPPENING,    what he didn’t say
- SPECIFICITY – throughout    the passage
- Rhetorical Device – A DOUBLE.    I made up that term – DOUBLE. SOMETHING IN HER TONE is an intentional    echo. It’s almost the rhetorical device, anaphora -- repetition of    first word or phrases of three phrases or sentences in a row. Powerful.
- Second part of the DOUBLE    – goes DEEPER. Taps emotion.
- TONE is used as a STIMULUS    – and the reader gets FIVE RESPONSES from her TONE:  pull up    (stop), overwhelmed, ache, squeezed hand, stayed silent, watched her    walk away (did not follow her)
- POV character shared what    he intended to do, but didn’t – because of her TONE.
- Rhetorical Device:  AMPLIFICATION:     developed emotion and showed all those responses  
- COMMUNICATION with HAPTICS    – touch
- Rhetorical Device:  POLYSYNDETON    – Last sentence uses multiple conjunctions and no commas. Makes the    read more imperative. 
I’ll wrap this blog with an example  from the late Robert B. Parker. A genius with putting the fewest  words together to empower a novel.  
 Most people are so immersed in Robert  B. Parker’s stories, they don’t notice the power of his writing  craft. But his words had the power to drive the reader through page  after page—and chapter after chapter—until they read the last brain-picked  word. 
 Robert  B. Parker, SCHOOL DAYS:
 His voice was so thick, he seemed to  be having trouble squeezing his words out.
 NICE!  Robert B. Parker did not  say the character’s throat constricted.  But, he conveyed strong  emotion.
 I can’t resist sharing one more example  – a description.
 SPARE CHANGE,  by Robert B. Parker
 He was dark-haired and taller than I  was, with dark eyes that looked tired, and a little pouchy. I though  he looked like a boozer. Some women might think he looked soulful.
 Whew!  Lots of reading!   I loaded this blog with examples.  
 FYI:  Keep in mind – what  I covered in this blog is a bite of the smorgasbord of what I cover  in my on-line classes and Lecture Packets.
 Consider the full alphabet, A-Z. In the  Margie-Deep-Editing-Alphabet – the ideas presented  in this blog  are 1/20th of ‘A.’  
 Most of my Lecture Packets have over  300 pages of lectures.   ;-)
 BLOG GUESTS --  NOW IT’S YOUR TURN!
 Post to the blog  – and YOU COULD WIN A LECTURE PACKET!
 1. You may share your analysis of any  of the examples in the blog.
  
 2. You may post an example of fresh writing  from your WIP or fresh writing from one of your favorite authors.
 3. You may post a comment -- or post  ‘Hi Margie!’
 For every 25 people who post a comment  today, I will draw a name for a Lecture Packet, a $22 value. 
 Winners may choose a Lecture Packet  from one of my six on-line courses:
       1.  Empowering Characters' Emotions
       2.  Deep Editing:  The EDITS System, Rhetorical Devices, and More 
       3.  Writing Body Language and Dialogue Cues Like a Psychologist
       4.  Powering Up Body Language in Real Life:  
       Projecting  a Professional Persona When Pitching and Presenting
       5.  Digging Deep into the EDITS System
       6.  Defeat Self-Defeating Behaviors 
 I teach Empowering Characters’ Emotions  on-line in March through PASIC. You can access the link to register  from the home page of my web site. www.MargieLawson.com 
 For writers who are interested  in learning more about my deep editing systems and  techniques, but cannot fit Empowering Characters’ Emotions in their  schedule in March, the Lecture Packet can be ordered through PayPal  from my web site.

FYI: BRENDA NOVAK’S DIABETES AUCTION!
 NYT Bestseller, Brenda Novak, donates  an amazing chunk of her life to fundraising for diabetes research. She  selflessly gives months of her energy, creativity, and what would have  been writing time, family time, self-time to her DIABETES AUCTION.
NYT Bestseller, Brenda Novak, donates  an amazing chunk of her life to fundraising for diabetes research. She  selflessly gives months of her energy, creativity, and what would have  been writing time, family time, self-time to her DIABETES AUCTION.
For writers – it’s a warm-your-heart win-win. Bid on one of the  hundreds of items – support diabetes research and you may win an experience  that changes your life. A plotting lunch with an agent or NYT bestseller  at a national conference could contribute to a contract for you.
If you're not familiar with this auction -- it's a gold mine for writers!
My husband and I love to support the Diabetes Auction. With over 1000  donations, if I don’t mention our donations . . . you might miss them.
Yikes – a Missed Opportunity!
Margie’s Donations:
1. A set of six Lecture Packets
2. A 50 page Triple Pass Deep Edit Critique
3. Registration for a Write At Sea Master Class  by Margie Lawson on Deep Editing Power, April, 2011. Donation by Margie  Lawson and Julia Hunter
 4. A FLYING GETAWAY FOR TWO
You select the destination – any place within 600 nautical miles from  Denver. 
 
A weekend, you and a friend, plus my pilot-husband flying our four-seater  plane, me, a night in a hotel, and a two-hour deep editing consult.  The consult is on the ground, not while we’re flying.  ;-))
 5. Registration for an IMMERSION  MASTER CLASS session!
 A $450 value . . .
A $450 value . . .
The three-day Immersion Master Class sessions are designed as a personalized,  hone-your-manuscript experience focusing on deep editing. The sessions  are held in Margie’s log home at the top of a mountain west of Denver.  Participants will concentrate on transforming their manuscript into  a page-turner. The winner may attend a session in the fall of 2010 (depending  on availability), or one of the four sessions offered in 2011.
 THE DIABETES  AUCTION runs from MAY 1ST to MAY 31ST. You can tour the
Diabetes Auction site now. http://brendanovak.auctionanything.com/
Brenda Novak is my hero. What a way to give back.